How to Build a Simple Educational Funnel Using Your Personal Brand
Whenever I mention funnels, many people get confused.
They imagine complex systems full of automation and moving parts.
But in reality, a funnel is just a process.
It’s simply the path you take someone on to lead them toward a sale.
Let’s break it down with a simple example:
Let’s say you have five products.
Each one is $10 more expensive than the previous.
$10 → $20 → $30 → $40 → $50
Someone buys your $10 product.
Then you offer them the $20 one.
They buy it.
You offer $30 next.
That’s a funnel.
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Attract everyone
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Filter the serious ones
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Sell your highest ticket offer
So, how do you do this with your personal brand?
The answer: An Educational Funnel.
This is different from a traditional sales funnel.
Instead of throwing offers in their face after a purchase, we educate.
We help people understand why they need the next step.
And give them a reason to take action.
A Simple 3-Step Educational Funnel
1. A Newsletter (Top of Funnel)
You’ll attract people with different levels of awareness:
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Some know exactly what they want
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Some know they have a problem but don’t know the solution
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Some don’t even know they have a problem
That’s why your first step should be:
An educational, value-packed newsletter.
Example: You’re a fitness coach helping people lose weight.
A great lead magnet would be something like:
“7-Day Fat Loss Kickstart Guide”
You build a landing page → add an opt-in form → and set up an email sequence.
This is where the soft sell begins:
Lead magnet → value → low-ticket offer → high-ticket offer
2. High-Ticket Offer (1:1 coaching, consulting, done-for-you services)
You don’t pitch this right away.
You introduce it softly in your emails — with education.
Something like:
“If you want more support, I offer 1:1 coaching. Book a call here.” 
3. Downsell (For those not ready yet)
If they don’t take your high-ticket offer?
No problem.
Send them to a lower-ticket info product instead.
(Digital course, video training, eBook, etc.)
This builds trust.
And eventually moves them back up to your premium offer.
In the End:
Educate. Build trust. Let the funnel do the selling.
The beauty of this system is that it never feels “salesy.”
People buy because they want to, not because they were pushed.
If you found this helpful, feel free to leave a comment or subscribe.
I’ll soon be sharing templates for real email sequences and landing pages you can swipe.
Simplify your funnel.
Let education do the magic.